MANSUETO VENTURES PRESS RELEASES
THURSDAY, JULY 19, 2007

MANSUETO DIGITAL RELEASES ABCI AUDITED TRAFFIC NUMBERS FOR INC.COM AND FASTCOMPANY.COM

NEW YORK, July 19, 2007 - Inc.com and FastCompany.com, two of the nation's leading business websites, announced the release of their second quarterly audited traffic numbers. The report, audited by ABCi, the Audit Bureau of Circulation's online unit, analyzes one month's traffic per quarter. For the first quarter of 2007, the audit looks at traffic numbers for April. FastCompany.com received 896,633 unique visitors and Inc.com received 591,353 unique visitors.

ABCi confirmed that for FastCompany.com there were a total of 3,576,073 page views during April and 4,824,529 for Inc.com for the same period.

FastCompany.com and Inc.com, both owned by Mansueto Ventures LLC, committed to releasing ABCi audited traffic numbers last year in response to calls for industry transparency made by brand marketers.

ABCi conducts census-based audits, which provide a more consistent portrayal of a website's traffic than panel-based measurement systems.

"Mansueto Ventures is committed to being proactive for audience measurement in the online publishing industry," said Ed Sussman, president, Mansueto Digital. "Allowing an outside auditor direct access to our websites' data, and releasing audited traffic numbers is what's best for our business as well as the industry as a whole."

About Inc.com
Inc.com is the leading resource on the web for the owners of private companies. The site is exclusively for entrepreneurs, and celebrates entrepreneurship as a vital part of the economic and cultural landscape. Visit www.inc.com for how-to guides, advice, tools, breaking news, and rich multi-media created specifically for the small business owners and CEOs needs to start, run, and grow their businesses.

About Fastcompany.com
Fast Company.com covers the ideas, trends and visionaries that are sparking change and creating the future of business. Fast Company is ranked at or near first in virtually every business purchase decision maker category both online and in print. Now celebrating its 10th year anniversary, Fast Company is owned by Mansueto Ventures LLC. Visit http://www.fastcompany.com.