Mansueto June 07 FAS-FAX Release
FAST COMPANY AND INC. MAGAZINES SEE SECOND PERIOD OF DOUBLE-DIGIT NEWSSTAND SALES GROWTH, ACCORDING TO LATEST FAS-FAX REPORT BY AUDIT BUREAU OF CIRCULATIONS
Fast Company Magazine Ranks Sixth and Inc. Magazine Ranks Seventh in Total Growth Rate of Single Newsstand Sales Growth among All U.S. Titles Claiming Rate Base; Fast Company Magazine and Inc. Magazine Newsstand Sales Increase 35% and 34.3%, Respectively
NEW YORK, August 13, 2007 - Mansueto Ventures, publisher of the Inc. and Fast Company media brands, today announced its FAS-FAX performance for the six months ended June 30, 2007 as reported by the Audit Bureau of Circulations (ABC). Among the 260+ U.S. consumer magazines that claimed rate base for 2007, Fast Company magazine ranks sixth in growth of single copy newsstand sales and Inc. magazine ranks seventh, according to the just-released FAS-FAX report.
Among the 700+ total U.S. ABC-audited titles, Fast Company magazine and Inc. magazine saw continued momentum in their rate of growth of single copy newsstand sales. For the six months ended June 30, 2007, Inc. magazine ranks 13th, compared to 5th in the second half of 2006 FAS-FAX report, and Fast Company magazine ranks 12th again compared to the same prior period.
For the six month period ended June 30, 2007, Fast Company magazine had a total paid circulation base of 746,161 and saw its newsstand sales increase 35% over the same period in 2006, to an average of 24,332. During the same period reported by ABC, Inc. magazine had a total paid circulation base of 681,421 and saw its total newsstand copies increase 34% to an average of 17,463 over the same period in 2006.
"The FAS-FAX data reflects the tremendous vitality of Fast Company magazine and Inc. magazine in an environment that has been challenging to the publishing sector," said Mansueto Ventures CEO John Koten. "Investments made in our media brands under Mansueto's ownership have made us smarter in how we have applied promotional spending and how we position our titles to be certain that they reach and engage business readers. Clearly, our efforts are paying off."
Every six months, publishers file their circulation claims with ABC, resulting in an ABC Publisher's Statement and a listing in ABC's FAS-FAX report. Member listings in FAS-FAX are preliminary, top-line circulation averages, culled from the newly-filed claims, which are subject to audit.
About Inc. magazine:
Founded in 1979 and acquired in 2005 by Mansueto Ventures, LLC., Inc.magazine (www.inc.com) is the only major business magazine dedicated exclusively to owners and managers of growing private companies that delivers real solutions for today's innovative company builders. With a total paid circulation of 681,421, Inc. provides hands-on tools and market-tested strategies for managing people, finances, sales, marketing, and technology.
About Fast Company magazine:
Founded in 1996 and acquired in 2005 by Mansueto Ventures, LLC, award-winning Fast Company magazine (www.FastCompany.com) covers the ideas, trends and visionaries that are sparking change and creating the future of business. With a total paid circulation of 746,161, Fast Company explores the profound innovation, creative breakthroughs, best and "next" practices that are driving the business world.
