MANSUETO VENTURES PRESS RELEASES
TUESDAY, June 24, 2008
Featured in the July 2008 Issue of Inc. Magazine
Cover story: How to Launch a Successful Start-Up, pg. 89
First-time entrepreneurs only have an 18% chance of succeeding, while entrepreneurs who succeeded in a prior venture have a 30% chance of succeeding in their next venture. As such, the July issue of Inc. lends a hand to five young entrepreneurs by pairing them with an acclaimed entrepreneur in their field, to get candid feedback on their business plans and sage advice for the future. Among the companies featured are vegan bakery BabyCakes NYC which hopes to expand through franchising, and KickStartr.com, an online community launching this summer that aims to pair musicians and artists with patrons online. Inc. Reporter Ryan McCarthy is available to discuss the four companies profiled, discuss their growing pains, and the advice the Inc. experts provided.
THURSDAY, May 29, 2008
Featured in the June 2008 Issue of Inc. Magazine
COVER STORY: The Most Innovative Small Company in America, pg. 88.
A t-shirt company hardly sounds innovative but Threadless is no ordinary company. Threadless is a next-generation retailer that allows its customers to design the t-shirts it sells and then asks them to vote on which ones they like best. It prints and sells the designs that win. By skillfully tapping into the power of social networks, the company has turned consumers into designers and marketers - and very enthusiastic shoppers. The company was founded by college dropouts and yet has won accolades from experts on innovation from MIT and Harvard. It has been growing like gangbusters because, by virtue of its unique model, it never produces a flop.
THURSDAY, May 29, 2008
Featured in the June issue of Fast Company
Cover Story: Microsoft's Desperate Quest for Cool, pg. 64
Microsoft's problematic reputation has suffered a series of devastating blows recently, from its bungled Yahoo bid to Apple's biting "Mac vs. PC" campaign. So the software giant has turned to ad-industry renegade Alex Bogusky-who helped make Burger King, VW and Orville Redenbacher hip-to overhaul its brand personality. But can even the Steve Jobs of the ad world pull off such a stunt for the House of Vista?
THURSDAY, May 01, 2008
Featured in the May issue of Fast Company
Cover Story: Ning's Infinite Ambition, pg. 76.
Ning isn't just a site where users can build their own social networks - it's a model of how to create a perpetual growth machine. Netscape creator Marc Andreesen and ex-Goldman tech analyst Gina Bianchini have tapped into the secret power that fuels Facebook, eBay, Google, Twitter, Digg, Flickr and more. The result is not simply a target-rich environment for advertisers, but a self-perpetuating "viral loop" that's turning Ning into a model of what the Web can do for business.
WEDNESDAY, April 30, 2008
Featured in the May 2008 Issue of Inc. Magazine
COVER STORY: Secrets on How To Get Rich From A Recession, pg. 88.
Nobody loves a recession, but many successful entrepreneurs say that, believe it or not, they were lucky to have launched their business during tough times. Inc.'s May cover story "How To Get Rich From A Recession" highlights advice from dozens of people who built successful start-ups during economic downturns. The article features three case studies on companies that took root in tough times, including environmentally-friendly soap and cleaning products manufacturer Method which raised money right after the dot-com bubble bust in 2000, and Cliff Bar which cracked the retail market in the 1990 - 1991 recession.
THURSDAY, March 27, 2008
Featured in the April 2008 Issue of Inc. Magazine
SPECIAL REPORT: The Most (and Least) Valuable Businesses in America, pg. 96
Investors are loaded with cash. Boomers are looking to buy. Foreign firms are eager to invest. If you're looking to sell your business, Inc. magazine advises that now is a good time to hang that "for sale" sign. While it has historically been a seller's market, the magazine reports that the nation is on the cusp of shifting into a buyer's market. An estimated 65 percent to 75 percent of the small companies in the U.S. - some 10 million - will likely sell their business over the next five to 10 years. But how do you know how much your company is worth? Inc.'s fifth annual valuation guide to the private-company marketplace uncovers the most (and least) valuable companies in America. Inc. Executive Editor Mike Hofman is available to discuss the marketplace for private companies and what buyers and sellers are looking for.
THURSDAY, March 27, 2008
Featured in the April issue of Fast Company
Cover Story: What "The Brand Called Obama" Means for Businesses, pg. 84.
Barack Obama owes much of his success to his ability to market himself like a consumer brand. Fast Company magazine's April cover story, "The Brand Called Obama," investigates how his campaign challenges not just conventional political assumptions but also conventional business assumptions. The magazine points out business lessons of Obama's rise, from marketing strategies and leadership styles to the future of the workplace. Fast Company Senior Writer Ellen McGirt is available to discuss how Obama's campaign is changing the business landscape.
THURSDAY, March 6, 2008
Featured in the March 2008 Issue of Inc. Magazine
SPECIAL REPORT: Inc. Magazine Uncovers the Truth About Executive Salaries and Perks at Private Companies, pg. 108
Ever wonder how much CEOs at private companies make? While public companies are forced to reveal how much they pay their top executives, private companies have traditionally flown under the radar. Until now that is. The March issue of Inc. magazine uncovers hard-to-find salary information for top executives at private companies broken down by industry, city, and company size. The magazine also looks at benefits and perks. Notable findings report that CIOs earn up to 70% of CEO's pay and that executive-style perks include free health and insurance coverage, up to 50% in extra bonuses, and relocation packages that include buying CEOs' former homes.
THURSDAY, March 6, 2008
Mansueto Digital Launches New Video Web Site FastCompany.TV
The World's 50 Most Innovative Companies: From Google to Baidu, pg. 72.
The March issue of Fast Company magazine names its "Fast 50" list of the world's most innovative companies. Topping the list is Google, known for its creative fearlessness and ambition, even as it has grown to 16,000 employees. The Fast 50 also highlights how innovation can drive economic growth. From green consumer-products phenomenon Method to 100-year-old Corning, which spends $2 million each workday on R&D, the list celebrates companies that are redefining the rules of business through new ideas. Twelve of the 50 firms are based outside the U.S. Fifteen of the 50 are based in and around Silicon Valley.
MONDAY, March 3, 2008
Featured in the March issue of Fast Company
NEW YORK, March 3, 2008 - The new online video network www.FastCompany.TV launched today with two shows -- Scobleizer TV and Fast Company Live -- both featuring top technology blogger Robert Scoble. GlobalNeighbourhoods TV (GNTV) hosted by blogger Shel Israel will premiere later this week.
The new video network features coverage of technology trends, interviews with leading executives and business people, reviews of the latest technology products, and lifestyle programming.