WEDNESDAY, April 30, 2008

Featured in the May 2008 Issue of Inc. Magazine

(On newsstands April 28 - May 27, 2008)

COVER STORY: Secrets on How To Get Rich From A Recession, pg. 88.
Nobody loves a recession, but many successful entrepreneurs say that, believe it or not, they were lucky to have launched their business during tough times. Inc.'s May cover story "How To Get Rich From A Recession" highlights advice from dozens of people who built successful start-ups during economic downturns. The article features three case studies on companies that took root in tough times, including environmentally-friendly soap and cleaning products manufacturer Method which raised money right after the dot-com bubble bust in 2000, and Cliff Bar which cracked the retail market in the 1990 - 1991 recession. Inc. Executive Editor Mike Hofman is available to discuss how to start a successful business during a recession and other tips on how to succeed in a tough economic climate.

How To Find And Hire Good People, pg. 120.
Bad hires can turn out to be expensive mistakes for companies. The Gallup Organization places the cost of a bad hire as being 3.2 times the individual's salary. The May issue of Inc. magazine features a four-part guide on "How to Find and Hire Good People." The feature includes best practices for recruiting and hiring: how to find the right people, a list of good screening procedures, sample questions for interviews you conduct, and additional hiring resources. Inc. Reporter Ryan McCarthy is available to discuss how to find the best employees for your business.

Special Pullout Section: Countries That Are Hot For American Products
Despite the lagging economy, U.S. businesses sold $1.1 trillion in goods to customers overseas in 2007, nearly double the total export volume of 2002. The dollar's slide against most major currencies has made America's products and its services suddenly affordable. China and Germany are buying software and business services, and oil-rich nations are splurging on infrastructure and luxury goods. Inc. Reporters Ryan McCarthy and Nitasha Tiku are available to discuss export opportunities, including what countries are hot for U.S. products.

How to Handle a Hiring Freeze, pg. 39.
In today's uncertain economy many companies are considering instituting a hiring freeze. This strategy risks sending a chilling message to customers, suppliers, and employees. If handled correctly, however, a freeze can also be a way for business owners to take a break and retrench, even when times are good. Inc. magazineAssociate EditorHannah Clark is available to provide tips on how to handle a hiring freeze with minimal disruption to business and moral.

Can Organic Brands Survive in a Big Business World?, pg. 21.
The natural products movement has caused a number of small organic socially responsible brands, to be snatched up by big corporations for huge sums of money. In the latest move, Honest Tea was bought by Coke. But when the small guys sell-out, what becomes of their mission? The May issue of Inc. magazine catches up with five natural-products stars that have been bought by big corporations and finds out what has become of each. From Ben & Jerry's to Burt's Bees, Inc. magazine Executive Editor Mike Hofman is available to discuss what happens when top natural-products brands are bought by big corporations.

Free Tech Stuff for the Office pg. 52.
Cutting-edge technology used to come at a hefty price tag, but now there are loads of programs out there that your company can use gratis - and get the same results as their brand name counterparts. Inc. magazine takes a closer look at free office programs, including phone conferencing, e-mail security programs, accounting software, and even free phone service! Take for instance Open Office, a free alternative to Microsoft Office. It has programs that work pretty much the same as Word, Excel, and PowerPoint; but unlike Office it won't cost you a thing. Inc. Staff Writer Max Chafkin is available to discuss what's free on the web and how it can help your business keep down technology costs.

How to Trim your IT Budget without Making Sacrifices, pg. 49.
Last year, companies with less than $250 million in annual revenue spent a median of $6,120 per employee on technology, according to IT research firm Computer Economics. This year, many businesses are looking to cut spending, and experts say that the most effective way to pinch pennies without sacrificing technology is to outsource as much IT as possible. From virtual phone systems to web hosted email, the May issue of Inc. magazine examines four ways to cut costs, and exactly how much each cutback can save your company. Inc. Staff Writer Max Chafkin is available to discuss four ways to trim your IT budget.