MANSUETO VENTURES PRESS RELEASES

Featured in the June 2008 Issue of Inc. Magazine

(On newsstands May 27 - June 24, 2008)

COVER STORY: The Most Innovative Small Company in America, pg. 88.
A t-shirt company hardly sounds innovative but Threadless is no ordinary company. Threadless is a next-generation retailer that allows its customers to design the t-shirts it sells and then asks them to vote on which ones they like best. It prints and sells the designs that win. By skillfully tapping into the power of social networks, the company has turned consumers into designers and marketers - and very enthusiastic shoppers. The company was founded by college dropouts and yet has won accolades from experts on innovation from MIT and Harvard. It has been growing like gangbusters because, by virtue of its unique model, it never produces a flop. Staff Writer Max Chafkin is available to discuss why Inc. magazine has named Threadless the most innovative small company in America, and what the rest of the business community can take away from their success.

7 Strategies to Make Innovation Routine, pg. 98.
Most small companies develop from a single great notion, usually the brainchild of a brilliant founder. But where small companies generally fall down is in building disciplines around the creation, capture, and execution of new ideas. The June issue of Inc. magazine lays out a formula for keeping idea pipeline full with 7bankable strategiesto produce innovation on a regular basis. Inc. Editor Larry Kanter is available to discuss Inc.'s 7 Strategies to Make Innovation Routine.

Innovation Special Issue: The Outer Limits, pg.105.
From brain-enhancing drugs to mind-boggling virtual reality games to smart, shape-shifting materials, it turns out the hottest, most mind boggling high-tech products are coming not only from corporate behemoths but also from start-ups you've never heard of. Inc.'s June Innovation issue looks at the seemingly speculative developments that are, in fact, right around the corner. Contributing Editor David H. Freedman is available to discuss the most innovative new technologies on the horizon, their time to market, and the companies that are leading the way.

Greening the Office, pg. 32.
Sixty percent ofAmerican employees say that it is important to them that their employers are environmentally conscious, according to a recent survey by Harris Interactive and Randstad USA, a staffing firm. Yet today U.S. businesses still use about 21 million tons of paper each year and half of employees surveyed admit that they do not turn off their computers before leaving for the day. From energy-efficient laptops to using power-sipping light bulbs, the June issue highlights ways to greenery your office - and maybe even save some money. Inc. Associate Editor Bobbie Gossage is available to provide tips and tools to greenify your office.

The Benevolent Business, pg.23.
Ninety-four percent of American companies donated money to charities last year, a percentage which soars over the worldwide average. But while we lead in giving, researchers have found that our motivation lies in selfish gains. Given a list of reasons to explain why they give, Americans were found to be the least likely to cite altruistic reasons for their charitable donations. So if "saving the world" isn't at the top of the list of why we give, what is? Inc. Executive Editor Mike Hofman is available to discuss why American companies are bigger givers than their global counterparts, but aren't particularly interested in doing good.

Entrepreneur or Fake? pg. 26.
These days it seems like every celebrity is an entrepreneur. Actresses sell jewelry on TV, models start clothing lines, and athletes open restaurants. But do these ventures make them entrepreneurs? By Inc.'s definition an entrepreneur is a hands-on operator who relies on creativity and hard work to build a self-sustaining enterprise that employs people and earns a profit. The June issue examines a number of celebrity "entrepreneurs" to separate the real from the fake. Inc. Reporter Jason Del Rey is available to discuss which celebrities are entrepreneurs and which are not.

How to Conduct a Successful Summer Sales Meeting, pg.47.
Pioneered by large companies, summer sales meetings have become common at many private companies, particularly those with reps spread over a number of offices or geographic territories. Sales managers say the meetings are crucial for getting everyone on the same page, but many rank-and-file reps complain that the events are overstructured, too political, overly numbers focused, or just plain dull. The June issue outlines strategies for a conducting a successful summer sales meeting including tips on how to select a guest speaker. Inc. Executive Editor Mike Hofman is available to discuss how to get the most out of your summer sales meeting.