MANSUETO VENTURES PRESS RELEASES

Featured in the June 2007 Issue of Inc. Magazine

(On newsstands May 29 - June 26, 2007)

SURVEY RESULTS: Who Gets Fired And Why, pg. 26
According to a recent Inc. reader survey, 20% have fired a full-time employee in the past three months. Executive Editor Mike Hofman is available to discuss who gets shown the door and why.

Marketing Campaigns Targeted to Reach YOU on Vacation, pg. 36
Cooking classes offered to vacationers in kitchens outfitted with Viking appliances. Board games attached to airplane tray tables that teach passengers about dietary supplements. Marketing to people on vacation used to be limited to promotions at theme parks and banners towed by biplanes. But Inc. reports on a growing number of companies that are marketing to vacationers in a more systematic and sophisticated way. Senior Writer Stephanie Clifford is available to discuss innovative ways companies are pitching their products to people who are on vacation.

Attracting Web Searches The New, Old-Fashioned Way, pg 44
Paying Web search companies such as Google and Yahoo for links to sites that pay for prominence has become costly and unpredictable as prices for coveted words fluctuate. Inc. reports on the growing interest in the back-to-basics approach of combining established methods with newer strategies - such as frequent blog postings, tools that let visitors post their own content, and attractions such as video that can get attention from influential social media sites like Digg and Del.icio.us. Contributor Michael Fitzgerald is available to discuss how to get good Google rankings without pay.

A New Type of Corporation? B Corporations, pg. 23
You can expect to hear more about B-Corps - certified companies that are accountable not just to shareholders but also to employees, the community, and the environment - as social entrepreneurs increasingly search for standards. Companies that set themselves up as B Corps gain points for a number of practices, including democratic decision making, having good benefits, donating profits to charity, and being energy efficient. Associate Editor Hannah Clark is available to discuss B Corporations and the impact these initiatives will have on a company's employees and the bottom-line.

RAISING FUNDS: Inc. Magazine Warns Against Promising Too Much To Investors, pg. 31
Amid the mad dash to raise seed capital -- $1,000 here, $5,000 there - few entrepreneurs bother to consider the hazards of taking money from a gaggle of friends and relatives and giving them big promises - and voting rights - in return. Inc. warns that while a flock of investors may help an unproven company stay afloat in its early years, those same shareholders can become deal breakers when the company tries to raise money from VCs or private equity firms later on. Staff Writer Max Chafkin is available to discuss five deals seed investors can live without.

When Customer Feedback Leads You Astray, pg. 63
Internet tools such as website clicks, online product evaluations, and chat rooms offer business the opportunity to hear more from their customers than they do from their family. But consider this, often overlooked fact: all this readily gleaned customer feedback can lead you astray. Contributor David Freedman is available to discuss how to help business leaders figure out which customer feedback to act on, and which actions to take with a grin of salt.

TALES FROM ENTREPRENEURS

How To Launch A Cool, Profitable, Kick-Ass Start-Up (and live to brag about it), pg. 77
What does it take to launch a successful start-up in today's complex business environment? Inc. provides advice from four legendary entrepreneurs - Tim Gill of Quark, Patricia Orfalea of Kinko's, Roxanne Quimby of Burt's Bees, and Gordon Segal of Crate and Barrel - to four promising start-ups that each boast an interesting idea and a passionate founder.

The Way I Work: Bruce Moeller, pg. 88
The CEO of DriveCam tells Inc. how he sizes up clients and why his family comes second.

How I Did It: Jerome Boykin, pg. 106
Hurricane Katrina left Jerome Boykin jobless and aimless. Now he runs a growing cleaning business. Inc. tells the story of how a visit to a shopping mall parking lot changed everything.

CASE STUDY: When Is It A Good Idea To Cut Off Wal-Mart? pg. 50
Inc.'s case study evaluates Organic Valley's decision to stop selling to Wal-Mart.