Inc. Magazine's September "Inc. 500" Issue: Biggest Ever in Revenue, Largest Issue since 2001!
Issue Shows a 13% Gain in Revenue and Advertising Pages
NEW YORK, September 4, 2008 - Mansueto Ventures LLC, publisher of Inc. magazine, announced that the September "Inc. 500" issue has a total of 118 advertising pages -a 13% increase over 2007. The issue represents the largest ever in advertising revenue and biggest issue in seven years. The 250-page magazine will be on newsstands until September 30.
Inc. adds the success of the Inc. 500 issue to a growing list of achievements this year, despite a tough economic climate for magazine publishing and business titles in particular. Both ad pages and revenues increased in 2007 by +10% and Inc. was the only magazine in the segment to increase its rate base - going up +5% to 700,000 on January 1, 2008. According to the latest Fas-Fax report by the Audit Bureau of Circulations (ABC), among the 297+ U.S. consumer magazines, Inc. ranks 14th in growth of single-copy newsstand sales. For the most recent six month period that ended June 30, Inc. magazine had total paid circulation of 724,110 and saw its total newsstand copies increase +25% over the same period in 2007 to an average of 21,775.
"Unlike most other publishing companies, our owner Joe Mansueto has provided us with the resources to grow our brand across all platforms," said Inc. Publisher John Tebeau. "Our success is evidence that advertisers have recognized this commitment and believe in the market we serve -- dynamic entrepreneurs who create, lead and grow their companies."
The September issue features high impact multi-page units sponsored by American Express Open, Dell Computers, Microsoft Windows Vista, Principal Financial Group, Lincoln MKS, Comcast and Michigan Economic Development. Additionally, many advertisers maximized their exposure by running full-page spreads -- including Visa, Chevrolet Silverado, Fidelity Investments, CDW, Jaguar XF, and Ford Super-Duty Trucks. Other new advertisers include Mercedes-Benz, Johnston & Murphy, Cessna, Ketel One and Hotels.com.
The "Inc. 500" celebrates the remarkable achievements of today's entrepreneurial superstars and the privately-held small businesses that drive our economy. These companies are recognized at The Inc. 500|Inc. 5000 Conference, which brings together members of the Inc. 5000 community-both a new class of Inc. 5000 honorees and the list's alumni-for three days of powerful networking, inspired learning, and momentous celebration. More information can be found at www.Inc500Conference.com.