Inc. Magazine to Raise Rate Base in 2008
NEW YORK, October 15, 2007 - Mansueto Ventures, publisher of the Inc. and Fast Company media brands, today announced that Inc. magazine will raise its circulation rate base from 665,000 to 700,000 - a 5.26% increase - in 2008.
"The growth in Inc.'s rate base is one more testament to the strength of the Inc. franchise," said Inc. Publisher John Tebeau. "We've been very smart about how we have applied our growth investment dollars and we've taken great care in positioning Inc. to be certain it reaches and engages business readers in a powerful and meaningful way."
Demand for the magazine pushed Inc.'s average bonus delivery to 31,421 copies in the first half of 2007.