MANSUETO VENTURES PRESS RELEASES

Featured in the November 2007 Issue of Inc. Magazine

Welcome to the final frontier of human resources, Outsourced termination, pg. 25.
These days, missteps over firing employees can become big news - witness Oracle notifying some 5,000 employees by overnight mail and Radio Shack delivering the bad news to roughly 400 employees via e-mail. While these examples seem cold and unsympathetic, companies are so fearful of wrongful termination lawsuits that they conclude they can't afford to be personal. The November issue of Inc. magazine reports that amid liability concerns (or is that CEO guilt?) an increasing number of companies are hiring outside firms to fire workers. That's right, just when you thought getting fired couldn't be a colder experience, along comes a cadre of consultants that will not only tell you who to fire, but actually do the firing for you. Staff Writer Max Chafkin is available to discuss the growing trend in outsourced terminations.

Don't Sweat the Small Stuff, pg. 89.
Time has become an especially precious commodity for many executives trying to find work-life balance in today's frenetically-paced world. As a result, an increasing number of executives are choosing not to spend time on the less rewarding details of daily life, like picking up after pooches, dropping off the dry cleaning, or toiling in the kitchen. The November issue of Inc. magazine helps find those extra hours in the day by offering the low-down on how to hire professional help staff up your home and what it will cost you. Senior Writer Stephanie Clifford is available to provide all the details on how to hire everything from a private chef, personal assistant, pet care, and concierge service, among others.

Decision Making Made Simple, pg. 36.
Great leaders are celebrated for their judgment. But what is good judgment and how do the best leaders sustain it? The November issue of Inc. magazine highlights the three steps some of the best leaders use when making tough decisions (preparation, making the call, and execution). Associate Editor Hannah Clark is available to discuss how to avoid common decision-making pitfalls, how to use values and character to guide decisions.

Huddle Up! Morning Meetings Made Fun, pg. 40.
Are you tired of long, drawn-out, unproductive meetings? If so, the November issue of Inc. magazine reports that a growing number of companies - from Capital One to the Ritz Carlton - are embracing daily micromeetings. Affectionately called a "huddles" or "check-ins," these get togethers are viewed as a smart way to keep employees moving in sync. Associate Editor Hannah Clark is available to discuss a variety of customized huddles and provide a number of tips on how they have been used successfully at some companies.

How Unexpected Businesses are Embracing the Green Movement, pg. 114.
Sustainability isn't just about venture-backed tech firms and big manufacturers. Today a growing number of companies belonging to industries not traditionally known for their green practices - purveyors of fast food, rental cars, diapers, and building construction, among others - are finding creative ways to incorporate environmentally-responsible practices into their mission. Take, for example, the Northwest burger chain Burgerville which has focused its efforts work around buying 100% locally raised and grown foods, or Enterprise Rent-A-Car's upcoming program that will allow customers to mitigate the emissions created by their rental cars. Are the efforts of these businesses blazing the trail for others to follow suit, or are they nothing more than stunts to make money on the back of the green movement? Staff Writer Max Chafkin is available to discuss how the green movement is shaping business.

How to Use Widgets to Boost Your Brand, pg. 55.
It's hard to get noticed in the cacophony of the World Wide Web. To help businesses break through the clutter, the November issue of Inc. magazine looks at widgets - the latest tool companies are using to get their brands noticed online. Like miniature television screens, widgets can be downloaded and posted on a website, personal blog, or desktop and can display any kind of customizable information, from sports scores to a slide show of pictures. A widely distributed widget can increase traffic to your website and boost your search engine rankings. Associate Editor Hannah Clark available to discuss how to create a widget and explain the potential benefits to a brand or website.